When it comes to make-up, a clever technique can be just as transformative as a new product - and with party season fast approaching, there's no better time to refresh your routine.

You know you’re onto a winning lip combo when your colleagues notice. That was the case for me when I showed up with a ...

An honest review of the Refy Lip Stick, a balm-lick formula with a cushioned applicator that has turned this beauty writer ...

Spice Girls' Emma Bunton, aka Baby Spice, has shared the results of a beauty product she used on her hair, which she says ...

A longtime staple in many professional makeup kits, Diorshow remains a go-to for makeup artists and beauty editors alike.

BÉIS has launched three products with a limited-edition shade—a rosy pink called "Worth It" made famous by Rare Beauty.

Charlotte Tilbury's pillow talk shade is a classic, and this kit gives you everything you need for an iconic lip. Karakeosian ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Even the most seasoned makeup aficionados occasionally smudge, over blend, or choose the wrong shade—and it’s all just part of the process. Makeup is an art, and like any craf ...

Snag faves from Rare Beauty, Charlotte Tilbury, and more bestselling brands.

Discover how to do your hair and makeup like Sydney Sweeney with 15 key tips—from achieving flawless skin to recreating her ...

I'm a beauty writer who's obsessed with Lookfantastic's new-in page. To save you scrolling, these are the items going on my ...