In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Most billion-dollar founders built their empires without VC. The Unicorn Sales Funnel reveals how they sold more with less and stayed in control.

CEO Andrew Morse is phasing out print, launching new franchises, and rebranding Atlanta's newspaper as a modern media company ...

The horizontal future is about aligning every tool, every team and every decision around one North Star: the customer’s ...

To understand the path forward, we must first map the landscape of existing models, each of which attempts to balance effort, cost, and results with varying degrees of success. Retainers and project ...

Google’s Anthony Nakache shares why video has become the most powerful driver of influence in the modern MENA consumer ...

Business founders and owners may start off with one idea of how building a company works. And then they realized it wasn’t ...

COVID-19 has opened a new era for marketers. We've always known the power of digital, and we've mastered the strategy, tactics, and technology to harness it. Now, other departments have had to embrace ...

The speed at which AI has advanced is reshaping how companies approach their marketing decisions. People scroll faster, but ...

If marketplaces have traditionally powered mass festive conversions, 2025 showed that D2C has become the home for brand ...

When a conventional marketing-mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

Strong Automotive has introduced a new media strategy designed to fuse the reach of linear TV with the precision and ...