The best Black Friday makeup deals to to expect in 2025 – as well as some early live deals – from brands like Merit and REFY.

A longtime staple in many professional makeup kits, Diorshow remains a go-to for makeup artists and beauty editors alike.

And the products to stock up on. If you’re looking for truly innovative makeup products for a range of skin tones and needs, you need to check out these black-owned makeup brands. Most black-owned ...

Makeup is all about play, and Half Magic, founded by Euphoria makeup artist Donni Davy, is tailor-made for teens who want to have fun with color, texture, sparkle, and shine. Create your own palette, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are more makeup brands than ever now, which allows for an exciting world of exploration—but also a ...

When it comes to mascara, the sky is truly the limit for our eyelashes — and Ilia Beauty knows this. That’s why the powerhouse brand used on celebrities like Chrissy Teigen and Jessica Alba recently ...

Makeup holds a special place in the lives of countless girls and women worldwide. Some use it to enhance their features or conceal imperfections; for others, makeup is a way to express themselves and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The beauty industry hasn't always been inclusive of those with melanin-rich skin tones. Fortunately, ...

In this article, we will take a look at the 15 highest quality makeup brands in the world. If you want to skip our detailed analysis, you can go directly to the 5 Highest Quality Makeup Brands In The ...

Is anyone loyal anymore? If we consult our makeup bags, we'd have to say absolutely not. Most of us use a lengthening mascara from one brand and a concealer from another, and never think twice about ...