"Oh, you're coming home with me " —probably you after seeing this $5 "marshmallow fluff" lip balm that'll make you rethink ...

Shop TODAY's Mature Beauty Awards aims to provide readers with editor-tested, Mom Squad-approved products that combat these ...

Find the seven best long-lasting red lipsticks that are smudge-proof and transfer-resistant for your perfect wedding day look. Read on to know more about it.

From iconic red shades with just the right undertones to rosy nudes that flatter just so, everyday pink lipsticks, and moody ...

Vineyard-inspired beauty is having a moment. Beauty YouTuber Jodi Mannes shares her favorite products and color pairings to ...

If you’re as beauty-obsessed as I am, you’ve probably been counting down the days until Black Friday. Well, good news—Ulta isn’t making us wait. The retailer just rolled out its Early Black Friday ...

The deals are almost over, but there are still tons of savings to be had. Shop brands like Kiehl's, Bioderma, Anastasia, ...