It's a major perk, but it does pose a very slight problem when someone asks me what product I'm wearing—be it a new mascara, ...

Short and square nails offer a classic and sophisticated look that taps into the '90s. Celebrity manicurist Julie Kandalec ...

Tortoise shell is an iconic pattern, and it's a natural choice as colors like chocolate brown become popular again. "Tortoise ...

Red ombré nails are a fresh take on the classic red manicure. Get inspired by aura nails, rosy sunsets, and other chic looks.

Mastering the art of mens streetwear is about more than just oversized hoodies and sneakers — it’s a form of self-expression that blends comfort, confidence, and creativity. The urban look is rooted ...

Your guide to the "underpaint" nail method making the rounds on TikTok, a technique that results in a more flawless manicure.

Luxe pearl and satin finishes look especially glamorous in purple.

Stepping out for the Rare Impact Gala, the beauty mogul tapped Tom Bachik to create a ’90s glam nail with a modern vibe: say ...

Building on the momentum of the fall 2025 collection, spring brought vitality to the runways with fresh color combinations. A ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Nail paints, also known as nail polishes, are cosmetic products used to color, protect, and enhance the appearance of nails.