Test your IQ and vision with this Black-and-White Checkered Spiral Optical Illusion. Only 1% can spot the hidden animal in ...

The featured vintage image portrays a cozy living room where a family is enjoying some leisure time. A man reads a newspaper, ...

A new study finds that people hear familiar words as louder than nonsense words, even when both are equally loud. The results ...

A new optical illusion is here, and it is a lot trickier than it looks. The image has a grid of 14 columns and 9 rows. The ...

Prepared to be amazed! This checker shadow illusion is going to take deep into the world of optical illusions. This ultimate ...

Purple is a nonspectral color made by the brain, showing how individual differences in vision shape the colors we see.

This optical illusion dares you to spot all the hidden faces in just five seconds. Look closely, the answer reveals far more ...

An optical illusion showed trees hiding an owl. Users tested their eyesight and debated online after struggling to spot the ...

A supposedly 3D optical illusion has been posted online and is possibly the most divisive I've ever seen on the optical ...

It turns out that the baffling optical illusion is one of three that were created for a study on perception of the colour purple. The dots all have a purple colour tone, consisting of a mixture of red ...

Neuroscientists are zeroing in on how special kinds of brain cells help us see things that aren't actually there.

Experience mind-bending illusions at Museum of Illusions in Santa Monica, featuring 80+ interactive exhibits on the Third ...