Danielle Butterfield thinks her party’s data obsession paralyzed it in 2024. Now she’s betting that a little chaos — and a ...

Lilly moved first. In January 2024, it launched LillyDirect, linking patients with telehealth providers and home delivery for its diabetes and weight-management portfolio. Pfizer followed in August ...

Every day, millions of consumers encounter thousands of advertising messages without realizing the sophisticated psychological techniques embedded within them. Modern advertising campaigns rely ...

Consumer brands are adjusting to a two-tiered economy as the new normal. Yet there are signs that even high-income customers are under pressure.

Clarence Lomax's funny jingle, about food and a big back, soared to 3.7 million views on YouTube and helped him land a Wendy's commercial.

Welcome to Horizon, DLA Piper’s monthly bulletin reporting on late-breaking legislative and policy developments in sustainability. Our aim is to ...

McDonald’s, Burger King, KFC, and Taco Bell have all launched major flops. But which fast food chain has made the most ...