Both Sephora and Ulta Beauty rely on younger customers and that makes changing their return policies to make them tighter a ...

This week on the GeekWire Podcast, my guest is Brad Anderson — an engineering and product leader who spent more than 17 years at Microsoft and is now approaching five… Read More ...

Sephora's approach to customer service as a deterrent against theft may contribute to the behavior some shoppers, like the OP, perceive as surveillance. According to the Umansky Law Firm, Sephora ...

The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

AI is affecting virtually every aspect of every company. The customer experience is no exception. Innovative, forward-thinking brand strategists and CX experts are seizing the opportunity to rethink ...

Welcome aboard the new frontier of experiential commerce, where the journey is the store and the sale is pure storytelling.

Engaged employees deliver better customer service. Companies in the top 25% of employee engagement have 10% higher customer ...

Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Few businesses commit when ROI isn’t instantly quantifiable. Bicester Village did just this and the Collective has kept that ...

To build the right impact and loyalty in customer relationships, this means that businesses need to strike the right balance ...