Why Toyota ditched the blue badges for its hybrids

Toyota's blue badges arrived in 2009 when the third-generation Prius was launched, but they have quietly been dropped. We ...
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Toyota wants GR to stand alone, but that would be a mistake

Toyota is trying to turn Gazoo Racing from a performance badge into something closer to a luxury supercar label, and the GR GT is the sharp end of that strategy. The company is already separating its ...
AOL

Toyota's LFA Successor Is Officially Called the GR GT and Looks to Ditch the Toyota Badge Entirely

No, you're not dreaming. It has really been almost four years since Toyota revealed the GR GT3 Concept at the Tokyo Auto Salon. After creating a frenzy of anticipation, Toyota has slowly doled out ...
AOL

A New MR2 Sports Car Is Coming, but It Might Not Wear Toyota Badges at All

Tue, December 9, 2025 at 8:18 PM UTC While Toyota hasn't outright confirmed that a new MR2 is on the way, there are a few strong hints. Along with showing the FT-Se concept at the 2023 Tokyo auto show ...
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Toyota Stepped Away So GR Could Grow Into Something Bigger Than Toyota

Toyota’s performance arm is finally stepping out from the corporate umbrella. What was once an internal motorsport project is now officially a standalone brand. Toyota Gazoo Racing is dropping the ...