Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

With all the hype around digital and social marketing in the past couple of years, poor old Direct has been a bit overlooked. But there’s actually been a bit of a quiet revolution going on in Direct ...