In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Delta Airlines is facing criticism for its use of artificial intelligence to determine ticket prices, a practice known as ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Senators question the new AI pricing of Delta, raising concerns about fairness and transparency. Is dynamic pricing gouging ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

The technology uses interest in specific routes and flights, flight time and date, customer demand, the price of jet fuel.