Mia Zelu appears to lead quite a life – at Wimbledon one week, at a Coldplay concert the next. But she’s not real and she’s ...

The 'model' whose social media persona became an internet sensation at the championships was actually created by AI.

Influencer culture has been spilling into SW19 for years – but this Wimbledon saw its most surreal milestone yet. Mia Zelu, ...

AI influencer Mia Zelu gained viral attention for an Instagram post depicting her at Wimbledon 2025, showcasing the convincing nature of AI-generated content and its impact on social media perception.

Some commenters expressed their confusion at the discovery that Mia was AI, having just found out from the news after her ...

Mia Zelu, an AI influencer, stirs debate with hyper-realistic Wimbledon 2025 photos, raising questions about authenticity in ...

But the ‘model’ whose social media persona became an internet sensation at the championships was actually created by AI.

A leading researcher in the field of AI says protections and regulation is needed to prevent people from being misled by the ...

Influencer Mia Zelu’s social media is brimming with stunning Wimbledon snapshots, front-row seats, chilled Pimm’s in hand, ...

Some even commented that Mia’s post “looked better than real influencers at Wimbledon.” However, others expressed concern ...

Fake people are stealing the spotlight on social media, but could this clear the way for traditional shooting?

A content creator has caused quite the stir on Instagram after posting a series of snaps from her time at this year's ...