Former Kentucky Softball player Erin Coffel was named the Most Valuable Player of the 2025 Athletes Unlimited Softball League ...

After a historic inaugural season – with record-breaking crowds, superstar-powered highlights and elite ...

Athletes Unlimited Softball League (AUSL) is having an unprecedented year which includes partners in the MLB, IMG Academy, and makeup company Sephora, to sold o ...

Chris Voigt, the Mariners’ SVP/corporate partnerships, said the most notable impact of tariffs has been media cutbacks from ...

Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...

The Athletes Unlimited Softball League (AUSL) announced several of its award recipients for the 2025 season ahead of ...

As the popularity of the AUSL continues to rise, major brands are stepping up to show their support. The league has seen ...

Let’s take an easy example, and focus specifically on TV money: The WNBA’s new TV deal, which goes into effect next season, ...

“Sephora is an incredible brand, and they’ve shown a huge commitment to women’s sports,” AUSL Chief Partnerships Officer ...