As the popularity of the AUSL continues to rise, major brands are stepping up to show their support. The league has seen ...

Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...

After a historic inaugural season – with record-breaking crowds, superstar-powered highlights and elite ...

“Sephora is an incredible brand, and they’ve shown a huge commitment to women’s sports,” AUSL Chief Partnerships Officer ...

The Athletes Unlimited Softball League (AUSL) announced several of its award recipients for the 2025 season ahead of ...

Let’s take an easy example, and focus specifically on TV money: The WNBA’s new TV deal, which goes into effect next season, ...

Athletes Unlimited Softball League (AUSL) announced their inaugural season awards with Hannah Flippen receiving the Defensive Player of the Year honors.

A month removed from its inception, though, each of the AUSL's four teams – the Bandits, Blaze, Talons and Volts — have played games in cities like Wichita, Kansas, and Rosemont, Illinois. As ...

The barnstorming format of the AUSL — which, with Major League Baseball’s continued financial support, will turn into a city-based operation beginning in 2026 — has allowed the league to ...

Without question, this AUSL season has provided softball fans with great games, especially in Rosemont with sold-out crowds. The doubleheader action on Wednesday marked the final pair of matchups ...

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