Ultimately, the future of business belongs to those who can master the art and science of customer experience.

Organizations that treat data integration as a strategic business imperative, not just a technical challenge, will be the ...

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

Latest part of corporate evolution sees Avaya accelerate innovation-first ‘moonshot’ initiative into Infinity CX platform’s 2025 roadmap.

AI is affecting virtually every aspect of every company. The customer experience is no exception. Innovative, forward-thinking brand strategists and CX experts are seizing the opportunity to rethink ...

Telus leverages Dynatrace to enhance customer experience with AI-driven observability, faster DevOps and real-time business ...

When done right, AI can increase customer satisfaction, improve accuracy, and free employees to focus on more complex tasks.

Modern Customer Experience Automation (CXA) platforms are powered by AI and built to adapt in real time. These capabilities enable more personalized, seamless and data-driven customer experiences.

Customer success is an ethos, not a department. Establishing a customer success function is an excellent step towards enriching the customer experience. It is a built-in customer advocate within the ...

Customer experience matters, too — particularly when it comes to return policies. Part of Maine mainstay L.L. Bean’s reputation was originally built on its no-questions-asked policy, allowing ...