There’s a classic problem in the ad tech and martech ecosystem. Although there are tens of thousands of vendors across the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Regulators in Texas have been aggressively enforcing the state's data privacy and security act, which went into effect on ...

AI agents and “super signal aggregators” could perpetuate programmatic’s worst practices, pushing premium media brands into a new era of commoditization.

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Say it with us now: everything is an ad network! Plus, Publicis is doing A-OK and Substack is changing its tune on ...

Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% ...

The Trade Desk makes the S&P 500, triggering a stock price rebound; Estée Lauder is the latest big legacy brand to embrace ...