Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

CMOs and chief human resources officers have the shortest average tenures among C-suite executives at large US companies. For more, including industry-specific info, see the study findings.

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't render images, such as voice assistants ...