Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product messages to consumers.

In this article, we will explore the meaning of "67," how Domino’s Pizza is leveraging this trend for a unique promotional offer, and the implications of such viral phenomena on consumer behavior. The ...

Strategic partnerships like Starbucks & Google combine resources to expand reach, share costs, and access new markets. Six partnership types explained.

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

The director-general is yet to speak out after an internal report on Monday accused him of 'inaction' against alleged ...

Singapore’s top digital agencies aren't just competing globally; they are redefining the standards. The Netty Awards spotlight three Singapore firms whose strategic rigor, proprietary frameworks, and ...

The home-based care industry is increasingly pursuing value-based reimbursement models, but that transition demands fresh ...

Major station groups saw better than expected revenue in Q3 from core advertising results that exclude political ads ...

As algorithms evolve and organic reach declines, marketing teams are facing hurdles connecting social media activity to real ...

This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These ...

Gen Z. Facing the dual pressures of a tough job market and the spiralling cost of living, Gen Zs are turning to social media ...