Harley-Davidson announced the first three teams and the official championship logo for the Harley-Davidson Bagger World Cup ...

This Wednesday, the ATP unveiled its new logo ahead of the 2026 season. Founded in 1972, the ATP is introducing the sixth ...

Williams has announced a change to its name and logo for the 2026 Formula 1 season as it harks back to its roots. Inspired by ...

Conagra Brands and B&G Foods are among the companies spending more time on packaging, which attracts consumer attention and ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

We’re not here to admire. We're here to dissect the Best Buy logo's journey from a scrappy stereo shop to a retail giant, and what you, the business owner, can learn from its triumphs and fumbles.

Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...

Domino’s will soon be delivering a new logo to doorsteps across the world. On Oct. 8, the pizza chain announced it would be overhauling its brand identity for the first time in 13 years with a new ...

For its first brand refresh in 13 years, Domino’s updated its color palette, packaging, and font to look more engaging. When ...

Domino's is cooking up a new branding look – and sound – with a bolder color scheme and a new jingle created with help from a Grammy-nominated musical artist. The pizza delivery company is adding ...

Love it or hate it, the Kia Soul always stood out with its funky, box-like design. Kia is dropping the infamous box car from its lineup at the end of 2025, but promises more exciting vehicles will ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...