Discover 12 winter makeup trends that benefit women of all ages — versatile, flattering, and timeless looks designed to ...

We're scouting out the best makeup deals to shop this Black Friday and Cyber Monday, from some of our favourite brands.

Eye shadow is one of the most creative and expressive elements of makeup. Whether you want a soft, natural look or a dramatic ...

Discover the top autumn makeup trends — from soft-matte skin to berry lips and metallic eyes. Explore five must-try looks plus expert-recommended products.

Makeup and beauty lovers, rejoice! Our Christmas, better known as the bi-annual Sephora Savings Event, is happening now and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Including a vanilla buttercream icing-scented gourmand, a non-comedogenic serum targeting fine lines and a buildable "no-makeup makeup" cream foundation.

Even the most seasoned makeup aficionados occasionally smudge, over blend, or choose the wrong shade—and it’s all just part of the process. Makeup is an art, and like any craf ...