Netflix has announced a simplified metric to show how many viewers its advertising reaches each month.The streaming service ...

Netflix is redefining how it measures advertising reach, unveiling a new metric called Monthly Active Viewers (MAV) that it ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported ...

Distrikt 9's Thule Ngcese has watched from the jury room as work out of the Middle East increasingly dominates the Loeries.

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. "After speaking to our ...

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

It’s time for a climate reckoning. Global climate cooperation has been underway for more than three decades, since the UN Framework Convention on Climate Change was signed in 1992. In 2015, ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

Video now dominates social media engagement, which explains why nearly 90% of businesses use video as their marketing tool in ...

Instagram helps businesses boost brand visibility, engage with followers, drive sales through visual content and reach ...

When John McEntee defended TikTok in April 2023 while most Republicans demanded its ban, political observers dismissed him as ...

The “Human” Consumer Study Shows that 82 percent of consumers worry about AI’s societal impact, and 9 in 10 believe it’s ...