POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Master the viral concealer hack that gives you an instant face lift effect in minutes! This 7-step trick uses strategic lines ...

Discover the top autumn makeup trends — from soft-matte skin to berry lips and metallic eyes. Explore five must-try looks plus expert-recommended products.

Makeup and beauty lovers, rejoice! Our Christmas, better known as the bi-annual Sephora Savings Event, is happening now and ...

Celebrity makeup artist Nina Park’s go-to routine for natural, glowy skin is all about less makeup, more skin. Discover her ...

The K-beauty-inspired formula from SheGlam takes seconds to apply, yet feels and looks good from day to night.

The Halloween party starts in a few hours and the perfect costume is missing? No problem! Good makeup can replace the costume ...

Get the rested look you crave! Learn the 6-step viral method to instantly correct dark circles and under-eye bags using just ...

Becca Shimmer Powder, £30 (www.becca cosmetics.com). Avoid twinkle and sparkle; go for sheer iridescence. This powder ...

Viral makeup influencer Katie Farhood opens up to PEOPLE about her many Halloween makeup looks and her best tip for dressing ...

When she was in high school, Farhood used to wake up extra early on the day of Halloween to custom-make bloody devil horns ...

Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...