Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Businesses spend heavily to secure the spot on your social media feed, and that investment has to be recouped.

Top banks only have a 32% market share of the total wealth management market globally, losing ground to traditional asset management firms and independent advis ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Technology giant Meta Platforms is investing $1.5 billion to build a data center that will employ 100 workers on a 1,000-acre ...

Equip your marketing strategies with data from this list of financial and audience reports that reveal where digital growth ...

By 2022, federal and state law enforcement raided the water and sewer board office in Prichard amid an “all-encompassing” ...

Verve has released its In-app user privacy report 2025, a comprehensive study surveying 4,000 mobile users across the US and UK. The report examines ...

Spanish fashion retailer MANGO is sending notices of a data breach to its customers, warning that its marketing vendor suffered a compromise exposing personal data. Founded in 1984 in Barcelona, MANGO ...

A research paper being presented this week at the Annual Computer Security Applications Conference reveals that satellite internet services, including T-Mobile's, used unencrypted transmissions that ...

CHARLOTTE — They promise discounts on gas, groceries, and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new Consumer Reports ...