The Cleveland County Economic Development Coalition has won $35,000 towards its promotional and marketing efforts, thanks to an inaugural statewide program sponsored by the Oklahoma Department of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Walk into any tourism office, and you’ll find a team crafting campaigns to attract visitors.

Kamal Upadhyaya, Ph.D. (left), and Subroto Roy, Ph.D., ABR co-editors. Renee Chmiel: Please tell us about American Business Review. Kamal Upadhyaya, Ph.D., and ...

Economic uncertainty has many companies revisiting their budgets. Most companies react to economic downturns by slashing costs and prices as well as delaying investments. Typically, marketing budgets ...

It’s the kind of statistic marketers dread — amid today’s economic uncertainty, more than half of US consumers will reduce their online spending. We all know far too well about the state of economic ...

COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have been considering how best to position themselves, their products, and their services, ...

Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation ...

Cull cow marketing is rarely an all-or-nothing decision. The nuances of each operation should be discussed when deciding to ...

Shane Frederick has been appointed the Richard Ely Professor of Marketing. He is a faculty member at the Yale School of Management (SOM), and the most cited member of their marketing group (with more ...

Opinions expressed by Entrepreneur contributors are their own. The technology industry has been hit hard by the economic downturn in 2021-22, with over 150,000 workers losing their jobs since June ...