Shares of cosmetics brand e.l.f. Beauty ($ELF) lost their magic on Thursday, with ELF stock shedding more than 24% during pre ...

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

If you're looking for a no-fuss makeup product then Pixi has got you covered with their On-the-Glow Blush. Formulated with ...

Elf Beauty forecast annual sales and profit below Wall Street estimates on Wednesday, as the cosmetics-maker grapples with ...

Elf Beauty’s net sales rose 14% year-on-year to $343.9 million in the second quarter of fiscal 2026, the company said on Wednesday. It was the first round to include results from Rhode, which the ...

WSJ. Magazine’s annual Innovators issue recognizes groundbreaking talents from a range of disciplines. Hailey Bieber is this year’s beauty innovator. Check back for more cover stars through October.

Instead of a third iced latte, you might want to consider the best eye brighteners instead. Hydrating and light reflective, they’re ...

When you have to test hundreds of products every year for over twelve years, you become numb to overblown PR statements. Will this retinol actually transform my skin? Will this conditioner actually ...

While vegan-friendly and cruelty-free skincare may be a top priority for welfare-conscious shoppers, not all ethical products ...