These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

By Prerna Bedi and Anuja Bharat Mistry (Reuters) -Elf Beauty forecast annual sales and profit below Wall Street estimates on ...

A big beauty brand thinks uncertain consumers won’t abandon their self-care routines this holiday season—and they might even ...

E.l.f.'s recent quarterly results also got a boost from its acquisition of Hailey Bieber's cosmetics and skin-care line, Rhode, which closed in August. The brand has rapidly gained shelf space after ...

The company now expects sales up 18% to 20%, below Wall Street’s expectations, as uncertainty swirls around the American consumer.

Instead of a third iced latte, you might want to consider the best eye brighteners instead. Hydrating and light reflective, they’re ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Maureen Devereux, 90, is a retired midwife with an MBE for her humanitarian work in Africa.

Prince Andrew has been encouraged to "take a long hard look in the mirror" and "make the right choice for once" to salvage his reputation. It emerged this week the Duke of York, 65, allegedly told ...

Celebrate Diwali with quick, classic sweets like besan barfi, kaju katli, and coconut ladoo, all made in under 30 minutes using simple ingredients and smart shortcuts, ensuring festive flavour without ...

The Duchess of Sussex's PR blitz has moved from New York to Washington DC as experts predicted another new venture is on the cards, potentially in couture or cosmetics. Meghan lectured on life as a ...

Find the perfect concealer for you among our top 4 recommendations with options for anything from full coverage, or skin-loving ingredients. Hide, correct and shine with confidence all day, every day!