Former President Barack Obama urged voters to break with President Donald Trump and “set a glorious example for the nation” on Saturday as he campaigned with the Democratic nominees for governor in ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

Premajority unionism” is a new term for corporate campaigns, in which workers try to win concessions from employers using channels outside the workplace, like investor pressure and appeals to the ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Researchers at the Virginia Tech National Security Institute recently used active open-source intelligence techniques to gain a better understanding of how presidential campaigns use email addresses.

Canadian dollar falls 0.2% against the greenback Trades in a range of 1.3727 to 1.3787 BoC cuts interest rates as expected 10-year yield rebounds from a four-month low TORONTO, Sept 17 (Reuters) - The ...

FOWLER, CA - No news is often good news, unless you’re in marketing. In the business of making waves, no news feels like missing the mark, as Monique Mueller, Director of Communications for Bee Sweet ...

Email marketing allows you to send targeted messages directly to your audience. No algorithms. No rented platforms. Just your message in your audience’s inbox. The catch? To do it well, you need to ...

Trying to make your emails actually get opened and lead to something? It’s a common struggle. You put in the work, but sometimes it feels like your messages just disappear into the void. That’s where ...