How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Press releases have come a long way from fax machines and newspaper clippings. In today’s digital ecosystem, dominated by ...

Marketing in not-for-profit organizations has distinct hurdles as well as opportunities. Instead of simply pushing a product or brand, you're working to advance a mission. Objectives for ...

Generative AI chatbots like Microsoft Copilot make stuff up all the time. Here’s how to rein in those lying tendencies and ...

Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Click here to read my analysis.

According to recent analysis by MarkNtel Advisors, the global Condom Market is witnessing significant growth propelled by increasing public awareness regarding sexual health, prevention of sexually ...

Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that drives engagement and conversion. The post Your nurture strategy is lazy ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

The Ovulation Test Market is primarily driven by increasing awareness of fertility and reproductive health among women globally. Rising incidences of infertility, coupled with the growing adoption ...

Hyperlocal marketing strategies for small businesses offer a more precise and effective way to target a narrowly defined ...