Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

audited contracts, crystal-clear legalese, these aren’t chores, they’re selling points. Flashing compliance calms retail jitters and pulls institutions like magnets. Campaigns that yell “we’re ...

Hyperlocal marketing strategies for small businesses offer a more precise and effective way to target a narrowly defined ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

California’s two U.S. senators don’t have to run again for at least four more years, but they’ve got millions of dollars on hand to use in their next campaigns, new Federal Election Commission reports ...

An ongoing phishing campaign is targeting LastPass and Bitwarden users with fake emails claiming that the companies were hacked, urging them to download a supposedly more secure desktop version of the ...

AUGUSTA, Maine (WABI) - A Maine Democrat running for U.S. Senate has chosen to suspend his campaign. In a press release, the founder of Maine Beer Company, Dan Kleban says he has suspended his ...