POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

An honest review of the Refy Lip Stick, a balm-lick formula with a cushioned applicator that has turned this beauty writer ...

Join for a BIG LIP AND LASH video featuring a salon-inspired silky straight hair tutorial. **Products Used:** - Anastasia ...

BÉIS has launched three products with a limited-edition shade—a rosy pink called "Worth It" made famous by Rare Beauty.

Charlotte Tilbury's pillow talk shade is a classic, and this kit gives you everything you need for an iconic lip. Karakeosian ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Even the most seasoned makeup aficionados occasionally smudge, over blend, or choose the wrong shade—and it’s all just part of the process. Makeup is an art, and like any craf ...

Snag faves from Rare Beauty, Charlotte Tilbury, and more bestselling brands.

I’M not sure if it’s down to the change of weather, a slew of big birthdays or my hormones, but my skin took a nosedive this ...

With the film’s second act on the horizon—and the holidays fast approaching—these bewitching beauty drops double as perfect ...

The lipstick is lightweight and non-sticky, and has relatively good wearability, with the lips remaining lined with colour ...

As the leaves turn and our iced lattes become chai-scented and steaming, the H! Fashion team has officially entered autumn ...