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When it comes to make-up, a clever technique can be just as transformative as a new product - and with party season fast approaching, there's no better time to refresh your routine.

I never thought that eye colour played a big part in what made good eye makeup. Everything goes with black, right? I paid so much more attention to my skin colour, my undertone and how my eye products ...

A round face has soft curves, full cheeks, and a youthful charm. The key to makeup for this face shape is to add dimension, ...

Infused with antioxidant-rich plant oils, like rosehip and green tea seed, to hydrate, protect, and smooth the skin, this ...

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PS chatted with makeup artist Esther Edeme about her viral blush technique and favorite makeup products for stars like ...

Here, writer Kat Tenbarge dives into how wellness and beauty influencers can lead people down an alt-right pipeline, ...

Beauty writer Eve Rowlands peeked inside No7's new Pro Artist Ultimate Glamour Beauty Vault, which currently has more than ...

Glam Pod founder and CEO Alicia Angel shared a demo of herself trying out a mask that transfers a full face of makeup – and it quickly attracted viral attention. In the video, shared on Instagram, ...

The Rococo revival is here with the "Marie Antoinette" blush trend, which embraces maximalist makeup in the most royal, ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...