PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Get ready in 5 minutes with this quick makeup routine! Featuring Lancome Regenerie, L'Oreal Infallible foundation and blush, ...

Discover Maybelline makeup essentials for effortless everyday beauty with long-lasting concealer, mascara and liquid lipstick that give a flawless confident look.

In the budget-but-posh segment alone, H&M Beauty joins a crowded shelf, featuring Westside Beauty, Joyology by Shoppers Stop, ...

Maybelline's Sky High Mascara has been a viral sensation since it launched in 2021, and now the brand has expanded its shade ...

Try Karen Millen Eye Colour Powder in Spearmint (£9), Liz Collinge Eye Colour in Emerald (£4.50), or Rimmel's mono eyeshadow ...

Discover the top four eyeshadow palettes that blend beauty, boldness, and brilliance from shimmer to matte, each palette ...

In an exclusive interview, Miley Cyrus talks about the makeup must-haves that define her signature glam—from her mom’s ...

Speaking about her experience with the mascara - its original black formula - Nina Crighton explained: "This mascara is ...

Miley Cyrus proved she's the perfect match for Maybelline with a show-stopping look at the beauty brand's latest launch party ...

A month after she was named a global ambassador for the brand, Cyrus wore a daring look to a Maybelline launch party on Oct.