The jury found that Meta violated New Mexico’s consumer protection law. Meta had denied the allegations, saying it has ...

Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a ...

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the ...

Former Meta executive Brian Boland testified in a California jury trial that Mark Zuckerberg built a company culture laser-focused on growth and profit, not user safety — using press cycles to manage ...

Following Meta’s recent acquisition of Manus AI, the company has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting the tech giant's ongoing push toward AI-powered ...

In an internal memo last year, Meta said the political tumult in the United States would distract critics from the feature’s release. By Kashmir Hill Kalley Huang and Mike Isaac Kashmir Hill reported ...

Instagram owner Meta Platforms Inc. has paid for thousands of television commercials to promote its safety work with teens ahead of a landmark jury trial that will examine whether the company builds ...

OpenAI, Google, Amazon, and Meta Made AI the Star of Super Bowl LX Your email has been sent Super Bowl LX wasn’t just about football. It was also a big stage for artificial intelligence, as tech ...

Less than a month after its initial announcement, ChatGPT has started rolling out ads for users on its free and Go tiers. For now, the ads will only appear for 18+ users in the US. With this move, ...

Meta reported Q4 ad revenue of $58.14B, up 24%. AI-driven ad ranking delivered 4x more revenue impact than increasing ad load. Meta maintains incremental ROI above 20% on AI. Cash return on invested ...

Meta Platforms remains a top pick, rated Buy, driven by robust ad revenue and strong Family of Apps performance. Heavy CapEx in AI and infrastructure is expected to fuel future margin expansion and ...