POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

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"Oh, you're coming home with me " —probably you after seeing this $5 "marshmallow fluff" lip balm that'll make you rethink ...

Parade rounded up the best spellbinding witch makeup looks and spoke to the makeup artists behind the concepts to get all ...

Those who have been dreaming of stepping into the world of Bridgerton and channelling their Regency era glamour are now in luck, as much-loved beauty brand NYX has just launched a limited-edition ...

NYX Professional Makeup launched a Halloween campaign, “Mon-Star Bash,” inspired by Universal Pictures’ classic movie monsters, according to a press release. The campaign transforms several Gen Z ...

Would you pay $160 for a lipstick? Louis Vuitton seems to think some will. On Monday, Aug. 25, Louis Vuitton released its first cosmetics collection, La Beauté. The luxury line was crafted by Dame Pat ...

THE WHAT? NYX Professional Makeup has launched a gamified experience on Roblox, turning Bayside High into a beauty-themed playground. THE DETAILS The takeover, reaching 23 million monthly users, ...

LOS ANGELES, July 31, 2025 /PRNewswire/ --NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience ...

The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss and The Face Glue Gripping Primer NYX Professional Cosmetics has launched a ...

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