Netflix is rolling out a new advertising metric that it says shows the wide reach of its ad-supported subscription tier.

The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...

Video streaming giant Netflix ($NFLX) has introduced a new metric that measures how many people are watching ads on its ...

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as ...

Netflix (NFLX) announced a new user metric on Wednesday, stating in a blog post that its $7.99 ad tier, now three years old, ...

Roku's efforts to expand integrations with demand-side platforms like Amazon and The Trade Desk are paying off as it's ...

Spotify is raising the price of a subscription for select users, with analysts predicting that they won’t be stopping anytime soon. The cost of a premium subscription on Spotify has risen a few times ...

Netflix has an embarrassment of riches when it comes to horror and sci-fi shows, but this Rotten Tomatoes hit is an absolute ...

HBO Max is introduce a rating system to let subscribers provide direct feedback on TV shows and movies they like — or hate — in order to provide more personalized content recommendations. Warner Bros.

Netflix is spreading the word about its new social party games on smart TVs, which is free of charge and allows users to play games like Lego Party and Boggle Party by using their phones as ...

A new drama series on Netflix will explore the triumphs and tragedies of the Kennedy family. According to the streamer's Tudum blog, the series will begin decades before JFK was in the White House.