The updated visual presentation is an initial step in the strategy to refresh the brand. "The launch of the new logo and packaging design is an exciting way to kick off the next chapter for this great ...

Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

Beyond Meat is rolling out new packaging for its entire retail range in Europe, starting with Beyond Burger, Beyond Meatballs ...

Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive-thru ...

General Motors has introduced new branding and announced a new marketing campaign for ACDelco, which it says are part of an ongoing initiative to strengthen the image of its internal parts company.

Everyone knows what to expect when they order some Burger King. Going forward, however, fans of the franchise are going to have to get used to a new look. Burger King recently unveiled a new logo ...

Recently the Wall Street Journal reported on a growing trend among major American food brands: Marketing various foodstuffs specifically to men. Apparently, men have discovered grocery shopping but ...

Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. The ...

Here's what experts say you'll see in the grocery store. When 2025 began, packaging experts agreed that the number one trend in their industry this year would be sustainable materials, ranging from ...