POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Are your beauty favourites quietly shrinking – while prices stay the same? From shampoo bottles downsizing to lipsticks ...

The best Black Friday makeup deals to to expect in 2025 – as well as some early live deals – from brands like Merit and REFY.

Discover the top autumn makeup trends — from soft-matte skin to berry lips and metallic eyes. Explore five must-try looks plus expert-recommended products.

"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

Dua Lipa knows what works for her, both on- and off stage. And now the British-Albanian singer-songwriter and actor is ...

Kelly's makeup artist Gloria Elias-Foeillet shared she loves using the Hourglass Ambient Lighting Powder when the host is ...

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been testing lately that we want you to know about—because we refuse to keep these ...

Charli D’Amelio shows off her quick, 10-minute beauty routine. While going over her simplified routine, Charli shows off some ...

In other words, the same ingredient that makes brownies fudgey and hot chocolate cozy may also help keep your skin hydrated, ...

Emily Atack's makeup artist has revealed the blusher she's using on repeate that's perfect for creating a natural flush for ...

The Charlotte Tilbury Airbrush Bronzer is back in stock and it's said to create a youthful finish with just one swipe - and ...