There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Last year, ILIA sold out its The Ethereal Baked Face Palette during the holiday season. Luckily, the makeup brand has decided ...

Control shine, smooth pores, and brighten makeup with formulas by Fenty Beauty, Westman Atelier, and Givenchy.

Six celebrity makeup artists share their top tips for working on mature skin.

In 2025, alongside the banishing of painfully orange-like undertone foundations and one-shade-fits-all nudes, this new age of ...

PS chatted with makeup artist Esther Edeme about her viral blush technique and favorite makeup products for stars like ...

"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Are your beauty favourites quietly shrinking – while prices stay the same? From shampoo bottles downsizing to lipsticks ...

The best Black Friday makeup deals to to expect in 2025 – as well as some early live deals – from brands like Merit and REFY.