Studies show that your brain doesn’t perceive the world exactly as it is. Instead, it “fills in gaps in perception.” The first layer of your brain’s primary visual cortex helps to decide what reality ...

AI makes us a bit better but makes us believe we’re much better, letting confidence grow faster than actual skill.

The purpose of generative AI is to generate the most statistically likely output. In human terms, that means mediocrity at ...

In a new optical illusion, dots appear purple in central vision but blue in peripheral vision. Here's how it works.

Optical illusions come in all forms, from mind-melting artwork to photography trickery, but there's one style that never fails to perplex the internet – the humble colour illusion. Fooling the brain ...

Identity resolution often anchors vendor pitches. Vendors claim CDPs can merge disparate identifiers into coherent customer records. But the reality is more complicated. Email addresses change, ...

Viewers of Channel 4's long-running investigative series 'Dispatches' were in for an unsettling revelation this weekend -- the poised, articulate presenter who guided them through the documentary ...

This mind-bending illusion tests your perception of depth and dominance. Whether you see the man in red or grey on top ...

As Tinseltown’s honorary mayor unveiled a thumb’s-up figure of himself at the local wax museum, others across Hollywood were giving their own thumbs up Tuesday to the idea of having a real mayor for ...