Salesforce Recognizes Katzion for Pioneering Online-to-Offline Retail Solution with Audi Singapore at Partner Innovation ...

Retailers use these 8 tricks to train you to spend more. This includes donation requests and store card offers.

Looking for the best Klaviyo email marketing agencies in the US? The right partner can transform your customer engagement, ...

Opinion: The Washington Supreme Court has interpreted the state's Commercial Electronic Mail Act to ban false or misleading ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

As the holiday season approaches, retailers and marketers face a rapidly evolving landscape shaped by shifting consumer expectations, economic uncertainty, and digital transformation. Recent Gartner ...

PayPal has introduced PayPal Ads Manager, which enables small and medium-sized businesses (SMBs) to become their own retail media networks. The network, introduced on Tuesday, is intended to help SMBs ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Target wants to transport “Stranger Things” fans to ...

DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, today released findings from its third annual creator marketing study in partnership with Northwestern University ...

Retail media networks (RMNs) have matured and evolved rapidly these past few years, and their growth shows no signs of relenting: eMarketer projects that U.S. retail media ad spend will jump from ...

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how ...