A pendulum swing from the Instagram baddie-era makeup and clean girl aesthetics, soft goth makeup is a more approachable ...

Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

As the seasons change, so too do our beauty routines. Skincare generally becomes more hydrating as temperatures drop, while ...

High-end prostitutes were checking their makeup one last time as blacked-out SUVs began to arrive, decanting Hollywood film ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

If you're feeling as though a new TikTok beauty trend is emerging almost every day, you're not wrong. We've had clean girl makeup, ghost lashes, and jam lips captivate consumers as of late, and the ...

Get ready for “guava girl” summer 2025. Just in time for the start of the new season, this fruit-inspired trend is taking over fashion and beauty. The term “guava girl” began to trend in June 2025, ...

All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. A new trend has ...

All products featured on Glamour are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. For the past few ...

There was a time when aesthetics ruled the internet, and Tumblr was the battleground. You’d scroll past a GIF of Effy Stone crying, a black-and-white cigarette pic and a .wav file of something you’d ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Inspired by the iconic flavors of Girl Scout Cookies, this ...

This article is written by a student writer from the Her Campus at Toronto MU chapter and does not reflect the views of Her Campus. This cultural obsession with the wounded woman isn’t confined to ...