Ulta’s shelves are stacked with melanin-made magic. Here are the can’t-miss products to snag for yourself (and everyone on your list).

Ulta Beauty on Oct. 14 launched UB Marketplace expanding consumers’ shopping journeys with new products from independent ...

Peach & Lily's Wild Dew Treatment Essence is a skin prep step and treatment all in one. In addition to delivering deep, ...

Amika’s range of wash, mask and styling products, such as Perk Up Dry Shampoo and Soulfood Nourishing Hair Mask, will be on ...

Iris Grace Dowling, a 22-year-old content creator, gives PEOPLE a behind-the-scenes look at her wild makeup transformations ...

However, that doesn't mean you can't fake it with a little bit of makeup! There are so many incredible products that conceal ...

The leaves aren’t dropping just yet, but the prices sure are during Ulta’s 21 Days of Beauty. Today marks the first day of the nearly month-long sale, and I handpicked the best beauty deals you can ...

Target shoppers will soon see a major change inside stores as the retailer says it has "mutually agreed" to end its "shop-in-shop" shopping experience with Illinois-based beauty retailer Ulta Beauty.

Target shoppers will soon see a major change inside stores as the retailer says it has "mutually agreed" to end its "shop-in-shop" shopping experience with Bolingbrook-based beauty retailer Ulta ...

Target shoppers will soon see a major change inside stores as the retailer says it has "mutually agreed" to end its "shop-in-shop" shopping experience with Illinois-based beauty retailer Ulta Beauty.