If you are having trouble obtaining a federal trademark registration for a product’s packaging, some lawyer has probably mentioned to you that copyright protection ...

A Shark Tank startup, skincare brand and local retailer share their stories of navigating changes with packaging suppliers, ...

Aldi is unveiling a huge packaging refresh by putting its name on nearly every product and launching its first-ever namesake brand. Over 90% of Aldi's products are private label, and while they will ...

It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique value proposition comes with its own challenges. Apothékary, a DTC wellness company ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

Mondelēz International, the maker of snacks like Oreo, Chips Ahoy! and Nutter Butter, has filed a trademark infringement lawsuit against Aldi, accusing the supermarket of “blatantly” copying the ...

Setting the standard for quality and creativity in the fast-growing custom packaging market ...

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Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Packaging is an important process in marketing that is required for proper transportation, storage, as well as promotion of any commercial products. Vibrant and appealing packaging is a marketing ...