Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...

At launch, available endpoints include reporting, audiences, and conversions, with campaign management and creative APIs ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Many providers use a hybrid approach (multi‑tenant ... you might be overspending on ads, targeting the wrong users, or ...

Server-to-server data flows are now essential for advertisers seeking proof of performance in an era of privacy regulations and signal loss.

A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand ...

Meta will begin using AI chat as data for ad targeting and content personalization across Facebook, Instagram, WhatsApp, and ...

We had another strong quarter with 3.5 billion people using at least one of our apps every day. Building personal superintelligence for everyone, delivering the app experiences and computing devices ...