e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launched today a clever campaign that gives a whole new meaning to AI: Animal Intelligence. The words of wisdom fueling this content come from ...

LITTLE ROCK, Ark. – Little Rock city director and vice mayor Brenda “B.J.” Wyrick has announced her candidacy for mayor. In a Tuesday announcement, Wyrick said her campaign will focus on restoring ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When a review starts with “Stains Wonderfully,” you know ...

Former Vice President Kamala Harris’s new book, “107 Days,” takes readers behind the scenes of her shotgun 2024 presidential campaign in the aftermath of Joe Biden’s decision to abandon his ...

The brand's campaign said luxury beauty should be accessible, expressive and rooted in artistry. Milani Cosmetics is highlighting the modern definition of beauty with a new initiative. The “Best in ...

That’s why the Kardashians star cleared the air after a black and white photo of her with the words "for internal use only" plastered across the headshot was shared on MAC Cosmetics’ Instagram page.

MAC Cosmetics has been spending all day trying to keep up with Kris Jenner. A leaked photo from the brand’s new ad with the business mogul made headlines this morning, but now, fans are finally able ...

Kris Jenner knows a thing or two about going viral — and this time, all it took was one photo. The momager, 69, reportedly called out MAC Cosmetics after the brand posted a striking black-and-white ...

Kylie Cosmetics is offering a buy-one-get-one-free deal on lip kits for Labor Day. The deal runs through Monday, September 1st and is available online only. Shoppers can also get a free makeup pouch ...

It’s only fitting that Kylie Jenner would find the trendiest lip color of fall 2025 early. The beauty entrepreneur put a twist on the pale lips trend, giving it the perfect autumnal vibe. On August 24 ...

Back in March, Pharrell Williams’s Louis Vuitton announced the most influential makeup artist in the world, Pat McGrath, as the cosmetics creative director of their first-ever cosmetics line, La ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...