Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...

Rimmel London is helping consumers make their style inspirations a reality with a new application that lets users take photos of styles they admire and suggests products that can help them recreate ...

Sephora, a leading specialty retailer in beauty announced partnership in the Milan location launch of a new 3D augmented reality mirror by ModiFace that simulates cosmetics on a user’s face ...

MAC Cosmetics launched an in-store try-on mirror for customers to virtually sample makeup looks via augmented reality (AR), according to a press release made available to Marketing Dive. The mirror, ...

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