As the old saying goes, any publicity is good publicity. And for the popular clothing store American Eagle, their latest ad starring fan-favorite celebrity Sydney Sweeney is drawing plenty of ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Gavin Casalegno of The Summer I Turned Pretty stars in a new ad for Dunkin Donuts in which he boasts about being the 'king of summer' - and credits his golden skin to 'genetics.' ...

I thank God I became a journalist because it spared me from becoming a publicist. Besides being a straight white man, I think there’s no riskier profession in the 21st century than that of a publicist ...

T he dissonance around Amul’s local twist on the recent Coldplay Kiss Cam scandal in its topical ad has spotlighted the significance of cultural connect required for any campaig ...