As the popularity of the AUSL continues to rise, major brands are stepping up to show their support. The league has seen ...

The Athletes Unlimited Softball League (AUSL) announced several of its award recipients for the 2025 season ahead of ...

Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...

“Sephora is an incredible brand, and they’ve shown a huge commitment to women’s sports,” AUSL Chief Partnerships Officer ...

After a historic inaugural season – with record-breaking crowds, superstar-powered highlights and elite ...

Former Kentucky Softball player Erin Coffel was named the Most Valuable Player of the 2025 Athletes Unlimited Softball League ...

Athletes Unlimited Softball League (AUSL) is having an unprecedented year which includes partners in the MLB, IMG Academy, and makeup company Sephora, to sold o ...

Let’s take an easy example, and focus specifically on TV money: The WNBA’s new TV deal, which goes into effect next season, ...

The Athletes Unlimited Softball League (AUSL) kicked off its inaugural season in 2025. Learn more fun facts about the league now.

The barnstorming format of the AUSL — which, with Major League Baseball’s continued financial support, will turn into a city-based operation beginning in 2026 — has allowed the league to ...

A month removed from its inception, though, each of the AUSL's four teams – the Bandits, Blaze, Talons and Volts — have played games in cities like Wichita, Kansas, and Rosemont, Illinois. As ...