After a historic inaugural season – with record-breaking crowds, superstar-powered highlights and elite ...

Athletes Unlimited Softball League (AUSL) is having an unprecedented year which includes partners in the MLB, IMG Academy, and makeup company Sephora, to sold o ...

Chris Voigt, the Mariners’ SVP/corporate partnerships, said the most notable impact of tariffs has been media cutbacks from ...

Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...

The Athletes Unlimited Softball League (AUSL) announced several of its award recipients for the 2025 season ahead of ...

As the popularity of the AUSL continues to rise, major brands are stepping up to show their support. The league has seen ...

Let’s take an easy example, and focus specifically on TV money: The WNBA’s new TV deal, which goes into effect next season, ...

“Sephora is an incredible brand, and they’ve shown a huge commitment to women’s sports,” AUSL Chief Partnerships Officer ...

The AUSL has even attracted the eye of Major League Baseball. In May, the MLB announced a historic partnership with the league to invest in it and help support its long-term growth.

The Athletes Unlimited Softball League has gained significant traction. Commissioner Kim Ng says the league has sold out nine of 28 games in its inaugural season.

In Friday's AUSL games, the Talons won a back-and-forth battle to walk off the Bandits and the Volts slugged past the Blaze.

The game was the first of three the professional softball league will play over the weekend at Husky Softball Stadium.