Justin Bieber and Hailey Bieber sealed the release of Swag with an intimate kiss at a release party, as seen in Justin’s photo dump from the epic bash.

The couple was photographed on Thursday (July 24) sharing a passionate kiss at the Bird Street Club in West Hollywood, Calif., during a Swag listening event hosted by Spotify in collaboration with Bieber’s new apparel brand, Skylrk. Did the Surprise-Release Strategy Work for Justin Bieber’s ‘Swag’ Based on Its First-Week Returns?

The beauty mogul supported her musician beau at a bash celebrating his latest album and newly launched apparel line on July 24